What does white-label mean here?

Every PDF report shows YOUR logo, primary color, agency name, and contact info instead of MetricSpot's. The audit data is the same; the cover and branding are yours.

How many brand kits do I get?

One brand kit per account on every paid plan. You set up your logo, primary color, agency name, and footer once and every PDF you generate uses it.

Is MetricSpot mentioned anywhere on the report?

Not on Starter or Pro reports. The free plan keeps a small 'Powered by MetricSpot' line at the footer; paid plans remove it entirely.

Can I generate the same audit in English and Spanish?

Yes. From any audit you can render the PDF in any of the 6 supported languages (English, Spanish, German, French, Italian, Portuguese) using the same brand kit.

Which plans include white-label?

Cover branding (your logo and primary color) is available on every plan, including free. Full white-label - meaning no MetricSpot footer line anywhere on the report - kicks in on Starter and Pro.

Is my audit data shared with MetricSpot's other customers?

No. Each audit is private to the account that ran it. Audits are not aggregated into any cross-customer dataset, and we do not surface client URLs you've audited to anyone outside your account.

Can I white-label the PDF in German, French, Italian, or Portuguese?

Yes. Pick any of the six supported languages when you generate the PDF; your brand kit applies to all of them.

How many client audits can I run per month?

Quota depends on your plan. The free tier covers 10 audits per month. Starter and Pro have monthly quotas that scale with the plan - see the pricing page for current numbers.

Do I need to upload my logo every time?

No. Your brand kit is saved on your account. Upload your logo once, pick your color once, and every audit you run after that uses it automatically.

Can I deliver the report as a downloadable file or a hosted link?

Both. Every audit produces a downloadable PDF, and the result is also accessible through a shareable URL inside the app - useful if a client wants to view findings in the browser before you send the PDF.

White-label SEO audit tool for agencies and freelancers

Run a 90+ check audit on any site, then hand your client a PDF with your logo, color, and domain - no MetricSpot branding.

No card needed. Results in 30 seconds.

Try it on any URL.

Agencies and freelancers use MetricSpot as the white-label SEO audit tool behind the monthly reports they hand to clients. The audit covers 90+ checks across 10 modules - technical SEO, page speed, on-page, organic traffic, AI-readability, content quality, social, accessibility, tech stack, and readability. The output is a PDF that carries your brand, not ours. Free starts at 10 audits per month with no card; Starter and Pro remove MetricSpot branding entirely and include higher monthly audit volume.

See every check we run →

Updated 2026-05-13

What's white-labeled, plan by plan

Branding scales with the plan. Free covers the visible parts; Starter removes MetricSpot entirely; Pro layers on multi-client workflow.

What you control on every PDF

✓Cover with your logo and primary color
✓Page header with your agency name and the audited domain
✓Page footer with your contact email and website
✓No MetricSpot branding anywhere (Starter and Pro)
✓Reports in 6 languages from the same audit

Free

Try the audit and the report with up to 10 PDFs per month.

Your logo on the cover: Yes
Your primary color: Yes
Header and footer branding: Partial - agency name on cover
MetricSpot footer line: Stays (a small "Powered by MetricSpot")
Languages on the PDF: All 6
Audits included: 10 per month

Starter

Full white-label for solo consultants and small agencies.

Your logo on the cover: Yes
Your primary color: Yes
Header and footer branding: Full - agency name, contact email, your website
MetricSpot footer line: Removed
Languages on the PDF: All 6
Audits included: Higher monthly quota - see pricing

Pro

Everything in Starter, plus the operator features agencies need at scale.

Your logo on the cover: Yes
Your primary color: Yes
Header and footer branding: Full
MetricSpot footer line: Removed
Scheduled re-audits: Weekly, biweekly, monthly
CSV export of findings: Yes
Audits included: Top monthly quota - see pricing

What a white-label SEO audit checks

Each white-label PDF is built from the same 10 audit modules. You don't pick what to run - every audit scores all of them, so the report you hand your client covers the full picture. The descriptions below are the same ones we use on our home page; the module set is canonical and shared across every plan.

Technical SEO

The foundation that lets search engines and AI agents read your site. Crawlability, indexing, structured data. If this layer breaks, nothing else ranks.

Website speed

Page-speed signals from PageSpeed Insights and the Chrome UX Report: Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift, and server response time. Lab numbers from Lighthouse plus real-user numbers from Chrome, side by side.

On-page

What each page tells Google and an AI agent it's about. Titles, headings, meta, internal links, deciding which queries you answer.

Organic traffic

Google Analytics 4 and Search Console plumbed into the audit: 28-day organic sessions, top landing pages, the queries pulling clicks, and where each query ranks. Connect once per URL.

AI-readability

How easily ChatGPT, Perplexity, and Google AI Overviews can extract and cite your content. On its way to mattering as much as classic SEO.

Content quality

The editorial signals that separate a trusted source from a thin one. E-E-A-T, depth, internal topology, and the details modern algorithms weigh.

Social networks

How your site looks when shared on social, and whether Google can link your site to your brand's profiles in the Knowledge Graph.

Accessibility

How usable your site is for visitors with screen readers, keyboard navigation, or assistive tech. Legally required in the EU since June 2025.

Tech stack

The CMS, framework, analytics, and CDN tools your site is built on. Plus a check that you're measuring SEO at all.

Readability

How easy your content is to read for humans. Clear writing helps both readers and the AI engines that summarize you.

Every audit also runs an AI-readability module that scores how ChatGPT, Perplexity, and Google AI Overviews can read your client's site - see AI search readiness checks for the full list.

Brand kit - one setup, every PDF

You set up your brand kit once. Logo, primary color, agency name, footer email, and footer URL live in your account. Every audit you generate after that comes out branded - no per-report fiddling.

The flow takes about two minutes the first time. After that, generating a branded report is the same as running an audit: paste a URL, wait 60-90 seconds, download the PDF. The cover, page header, and page footer pick up your brand kit automatically. If you change your color or upload a new logo later, only audits run after that point use the new look - older PDFs stay as-shipped.

1 Upload your logo (SVG or PNG, transparent background).
2 Pick your primary color (hex code).
3 Add your agency name, contact email, and website URL.
4 Run an audit. The PDF reads as yours from page one.

logo

Brand kit form

White-label SEO reports in 6 languages

Run the audit once, then export the PDF in any of these six languages without re-running checks. Useful when one agency serves clients across multiple markets, or when a single client wants the same report in two languages for their head office and their local team.

en

English
es

Español
de

Deutsch
fr

Français
pt

Português
it

Italiano

The audit logic doesn't change between languages - the same rules and the same scores apply. What changes is the human-language layer: rule names, finding descriptions, recommendations, and section headings are all localized natively, not machine-translated on the fly.

White-label SEO software pricing

Free covers 10 audits per month with cover branding (your logo and color, with a small MetricSpot line in the footer). Starter includes full white-label, no MetricSpot anywhere on the report, and a higher monthly audit quota. Pro adds scheduled re-audits (weekly, biweekly, monthly), CSV export of findings, and the top monthly quota. Current numbers live on the pricing page; we don't mirror them here so they never go stale.

Free

$0/mo

Try the platform. No card, no commitment.

·10 audits per month (1 per site per 24h)
·All ten score modules
·PDF download with our branding
·Multilingual reports

Starter

$29/mo

For freelancers running monthly reports.

·Up to 5 tracked domains
·50 audits per month
·Fully white-labeled PDF reports
·Custom brand kit (logo, color, footer)

Pro

$49/mo

For agencies, freelancers, and resellers.

·Everything in Starter
·Scheduled re-audits (weekly, biweekly or monthly)
·Unlimited tracked domains
·Email reports directly to clients

See full pricing →

White-label SEO tool comparison

Snapshot of the three audit-focused white-label tools agencies most often shortlist. We compare on the four axes that actually decide which tool ships the report: audit breadth, languages on the deliverable, whether you can embed the audit on your own site, and where the entry-point pricing lands. Facts as of 2026 - verify on each vendor's site before you commit.

Criterion	MetricSpot	SEOptimer	SE Ranking
Audit checks	90+ rules across 10 modules	100+ checks	Full SEO suite - audit is one module
PDF languages	6 (en, es, de, fr, it, pt)	24 languages	Multi-language - count not published
Embeddable audit widget	Yes - the widget on this page	Yes - pitched as separate buying reason	Yes - included in higher tier
Free tier	Yes - 1 audit / week, no card	14-day trial	14-day trial
Entry-point pricing (USD/mo)	See pricing page	~$39	~$31
AI-readability scoring	Yes - built-in module	Not as a named module	Not as a named module

Numbers compiled from public landing pages and our own product. Where a vendor doesn't publish a count, we say so rather than guess. This is a snapshot - competitor pricing and feature counts shift; the comparison is meant as a starting point for your own evaluation, not a final scorecard.

Embed a white-label SEO audit on your site

The audit widget you see at the top of this page is the same one you can drop into your own agency site. Visitors enter a URL, the audit runs on MetricSpot, the result page opens in a new tab. Your branded PDF flows out the back end - your prospect ends up on your landing page with an audit in hand, branded with your logo and ready to be the opener for a sales conversation.

<form action="https://app.metricspot.com/audit" method="get" target="_blank">
  <input type="url" name="url" placeholder="https://example.com" required />
  <input type="hidden" name="lang" value="en" />
  <button type="submit">Audit this URL</button>
</form>

Minimal embed - paste into any HTML page or landing builder.

This is the simplest version: a plain HTML form that posts into MetricSpot with the visitor's URL. No iframe, no JavaScript, no separate embed product to license. Style it to match your site's look, and the result page that opens still carries your brand kit when the PDF generates.

FAQ

What does white-label mean here?: Every PDF report shows YOUR logo, primary color, agency name, and contact info instead of MetricSpot's. The audit data is the same; the cover and branding are yours.
How many brand kits do I get?: One brand kit per account on every paid plan. You set up your logo, primary color, agency name, and footer once and every PDF you generate uses it.
Is MetricSpot mentioned anywhere on the report?: Not on Starter or Pro reports. The free plan keeps a small 'Powered by MetricSpot' line at the footer; paid plans remove it entirely.
Can I generate the same audit in English and Spanish?: Yes. From any audit you can render the PDF in any of the 6 supported languages (English, Spanish, German, French, Italian, Portuguese) using the same brand kit.
Which plans include white-label?: Cover branding (your logo and primary color) is available on every plan, including free. Full white-label - meaning no MetricSpot footer line anywhere on the report - kicks in on Starter and Pro.
Is my audit data shared with MetricSpot's other customers?: No. Each audit is private to the account that ran it. Audits are not aggregated into any cross-customer dataset, and we do not surface client URLs you've audited to anyone outside your account.
Can I white-label the PDF in German, French, Italian, or Portuguese?: Yes. Pick any of the six supported languages when you generate the PDF; your brand kit applies to all of them.
How many client audits can I run per month?: Quota depends on your plan. The free tier covers 10 audits per month. Starter and Pro have monthly quotas that scale with the plan - see the pricing page for current numbers.
Do I need to upload my logo every time?: No. Your brand kit is saved on your account. Upload your logo once, pick your color once, and every audit you run after that uses it automatically.
Can I deliver the report as a downloadable file or a hosted link?: Both. Every audit produces a downloadable PDF, and the result is also accessible through a shareable URL inside the app - useful if a client wants to view findings in the browser before you send the PDF.

Stop writing SEO reports by hand.

Run an audit, brand the PDF, send to your client. In five minutes.

Start your first audit