Competitor SEO audit: compare your site to 3 competitors at once
One report, four columns. See your total score, 11 module scores, and a 91-rule diff against the competitors that show up next to you in search.
No card needed. Results in 30 seconds.
Updated
01
Side-by-side scores
Total score and 11 module scores per site, in one PDF.
02
Where you beat them
91-rule diff with strict wins, ties, and losses called out.
03
Branded report
Your logo and color on the PDF you send to the client (Pro).
04
Up to 3 competitors
Audit your site against 1, 2, or 3 competitors in one call.
- 1
Enter your URL plus up to 3 competitor URLs
Paste your site and the rivals you actually fight for in search.
- 2
We run the full 91-rule audit on each
Re-uses any audit you ran on the same URL in the last 24 hours, so you don't burn quota twice.
- 3
You get a side-by-side report
Total score, 11 module scores, a 'where you beat them' diff, and a branded PDF on Pro.
What it checks on every site
The same 91 rules across 11 modules run on each URL: on-page SEO, technical health, performance, mobile, security, structured data, social, content depth, accessibility, stack detection,
See all 91 checks on the features page →
plus AI search readiness checks across every site.
Competitor comparison pricing
Free and Starter run audits on one site at a time. Pro unlocks side-by-side comparison against up to 3 competitors plus branded PDFs.
Free
$0/mo
Try the platform. No card, no commitment.
- ·10 audits per month (1 per site per 24h)
- ·All ten score modules
- ·PDF download with our branding
- ·Multilingual reports
Starter
$29/mo
For freelancers running monthly reports.
- ·Up to 5 tracked domains
- ·50 audits per month
- ·Fully white-labeled PDF reports
- ·Custom brand kit (logo, color, footer)
Pro
$49/mo
For agencies, freelancers, and resellers.
- ·Everything in Starter
- ·Scheduled re-audits (weekly, biweekly or monthly)
- ·Competitor comparison reports (up to 3 competitors)
- ·Unlimited tracked domains
MetricSpot vs WooRank, SE Ranking, and SEOptimer
Honest snapshot of where MetricSpot is strong, where it's still catching up, and where each rival fits. Use it to pick the tool that matches the report your client actually pays for.
| Capability | MetricSpot | WooRank | SE Ranking | SEOptimer |
|---|---|---|---|---|
| Competitors per report | Up to 3 | Up to 3 | Up to 5 (on higher tiers) | Up to 1 head-to-head in free, more on paid |
| Audit checks compared | 91 rules across 11 modules | Their full audit set | SEO suite plus on-page checker | 100+ on-page checks |
| Keyword rank tracking in the report | No (on the roadmap) | Yes | Yes, core feature | Yes, paid tier |
| Weekly delta emails | No (on the roadmap) | Yes | Yes | Limited |
| Branded PDF (your logo, your color) | Yes (Pro) | Yes (paid tiers) | Yes (paid tiers) | Yes (paid tiers) |
| Entry-point pricing per month | $0 Free, $29 Starter, $49 Pro | From $79 | From $52 | From $39 |
2026 snapshot. Pricing and feature parity verified on each vendor's public pricing page on 2026-05-17. Please re-check before citing.
Competitor comparison FAQs
- How many competitors can I compare at once?
- Up to 3 plus your own site, for a total of 4 columns in the side-by-side report.
- Does the comparison consume extra audits from my plan?
- It re-uses any audit you ran on the same URL in the last 24 hours. New URLs charge 1 audit each against your monthly quota.
- Can I see my competitors' Google Analytics or Search Console data?
- No. GA4 and GSC data only populate the column for sites you have connected. Competitor columns render a dash for those rows.
- Can I white-label the comparison PDF?
- Yes on Pro. Your logo, primary color, and footer text from your brand kit apply to the full comparison report.
- Do you track keyword rankings or send weekly delta emails?
- Not yet. Both are on the roadmap and gated on Pro conversion. WooRank and SE Ranking lead here today; we will publish the launch dates when we ship.
- What stacks do you detect in the comparison?
- WordPress, WooCommerce, Shopify, and Astro. Stack-specific rules show up only on the matching column, so a WordPress vs Shopify comparison only flags WordPress rules against the WordPress site.
- How is this different from running individual audits?
- One report with side-by-side score columns plus a 91-rule diff: where you beat them, where they beat you, and ties. Saves the manual spreadsheet step.
- Is competitor comparison included in the free plan?
- Pro only. Starter trials get one comparison during the 7-day trial to try the feature; after that, comparisons require Pro.
Ready to see where you stand?
Run the audit on your site for free, then upgrade to Pro to compare against your top 3 competitors.
Start your free audit