Notes on SEO, AI-readability, and growing an agency.https://metricspot.com/enhttps://metricspot.com/blog/keys-startup-success-methodology/https://metricspot.com/blog/keys-startup-success-methodology/12 Lean Startup principles adapted to European reality: don't register a company until you validate revenue, don't quit your job too early, ship the MVP fast, look for recurring income, cut fixed costs, talk to customers, and spend 80% of your time on marketing not product.Tue, 09 May 2017 12:58:33 GMTFormationStartupsmetricspothttps://metricspot.com/blog/keys-startup-success-founder/https://metricspot.com/blog/keys-startup-success-founder/10 abilities that maximize a startup founder's chances of success: passion for the niche, programming skills, delegation, product orientation, sales, networking, focus, spare time, financial cushion, and willingness to take risks. Score yourself 1-10 on each.Fri, 28 Apr 2017 11:24:06 GMTentrepreneursFormationstartupStartupsmetricspothttps://metricspot.com/blog/keys-startup-success-product/https://metricspot.com/blog/keys-startup-success-product/12 product principles that maximize a startup's chances of success: sell something, help customers earn or save, build a painkiller not a vitamin, pick a niche, charge a fair price (9-49€/month for subscriptions), avoid trends, and don't depend on investors.Tue, 18 Apr 2017 13:15:39 GMTFormationStartupsmetricspothttps://metricspot.com/blog/get-more-sales-website/https://metricspot.com/blog/get-more-sales-website/Five conversion hacks you can implement today: simplify forms to a single field, kill sidebar/header distractions, rewrite robotic copy in a human voice, add social proof with real photos, and use exit-intent popups to capture leads before they bounce.Thu, 16 Mar 2017 20:08:55 GMTContent MarketingconversionssalessubscriberstrafficWebsite Designmetricspothttps://metricspot.com/blog/get-1000-daily-visits-blog-6-months/https://metricspot.com/blog/get-1000-daily-visits-blog-6-months/To reach 1,000 daily visits in 6 months, spend 20% of your time writing and 80% promoting. Publish 2-3 long-form articles per week (1,800-3,000 words rank best), pitch influencers directly, and follow an editorial calendar. Patience plus persistence beats SEO luck.Thu, 16 Mar 2017 13:00:45 GMTblogContent Marketingnetworkingpublic relationsseoSocial Mediametricspothttps://metricspot.com/blog/web-design-tricks-seo/https://metricspot.com/blog/web-design-tricks-seo/15 web design tricks that improve SEO: responsive layouts, mobile-friendly design, minimal CSS, JavaScript reduction, W3C validation, broken link checks, readable URLs, ALT tags on images, and quality content. Page speed and mobile usability matter most.Thu, 19 Jan 2017 17:29:58 GMTAdvanced SEOdesignresponsiveseoSEO courseWebsite Designntwdesignshttps://metricspot.com/blog/how-to-sell-seo/https://metricspot.com/blog/how-to-sell-seo/Selling SEO services takes a sales process, not just SEO skills. Use the free-consulting technique: find local prospects already paying for AdWords, send a short cold email to book a call, hand over a printed branded report at the meeting, and let the prospect ask for the price.Fri, 23 Dec 2016 08:36:42 GMTAdvanced SEOconversionssalesseoStartupsstrategymetricspothttps://metricspot.com/blog/importance-clean-urls/https://metricspot.com/blog/importance-clean-urls/Clean URLs are URLs without query strings or technical parameters, with a clear folder structure and relevant keywords. They improve usability, indexing and CTR. Create them via CMS settings (e.g. WordPress permalinks), folder/index.html restructuring, or .htaccess RewriteRules.Wed, 14 Aug 2013 18:28:25 GMTBasic SEOURIURLusabilitymetricspothttps://metricspot.com/blog/sitemap-xml-file/https://metricspot.com/blog/sitemap-xml-file/The sitemap.xml file is an XML document that lists all your site's URLs along with last-modified date, change frequency and priority. It helps search engines index pages that aren't directly linked. Max 10MB and 50,000 URLs per file. Submit via Google Search Console or list in robots.txt.Wed, 14 Aug 2013 12:59:30 GMTBasic SEOSEO courseSITEMAP.XMLmetricspothttps://metricspot.com/blog/robots-txt-file/https://metricspot.com/blog/robots-txt-file/The robots.txt file is a plain-text document in your site's root that tells search engine crawlers which folders to skip and where to find your sitemap. Use it to avoid duplicate content, reduce server load, and exclude private pages. It's not a security tool: bad bots ignore it.Tue, 13 Aug 2013 17:47:03 GMTBasic SEOROBOTS.TXTSEO coursemetricspothttps://metricspot.com/blog/meta-keywords-tag/https://metricspot.com/blog/meta-keywords-tag/The META KEYWORDS tag is a legacy HTML meta element that was important for 1990s search engines like AltaVista. Google stopped giving it weight around 2000 due to keyword stuffing abuse. Today it's irrelevant for SEO: don't add it, and if you have it, keep it under 6 keywords.Tue, 13 Aug 2013 13:44:17 GMTBasic SEOHEADMETA KEYWORDSSEO coursemetricspothttps://metricspot.com/blog/how-to-optimize-meta-description-tag/https://metricspot.com/blog/how-to-optimize-meta-description-tag/Optimize the META DESCRIPTION tag in 7 steps: pick three keywords (one main, two secondary), keep length between 70 and 145 characters, lead with the main keyword, write unique descriptions per page, and avoid duplicates and keyword stuffing.Mon, 12 Aug 2013 17:33:39 GMTBasic SEOHEADMETA DESCRIPTIONSEO coursemetricspothttps://metricspot.com/blog/how-to-optimize-title-tag/https://metricspot.com/blog/how-to-optimize-title-tag/To optimize the TITLE tag for SEO: pick three target keywords (one primary, two secondary), keep total length under 70 characters, lead with the most important keyword, place the brand at the end, and ensure every page has a unique title.Sun, 11 Aug 2013 13:32:12 GMTBasic SEOHEADSEO courseSERPTITLEmetricspothttps://metricspot.com/blog/www-redirection-with-htaccess/https://metricspot.com/blog/www-redirection-with-htaccess/Force a 301 redirect between www and non-www versions of your site by adding three lines of RewriteRule code to .htaccess. This prevents duplicate content, consolidates PageRank, and avoids fragmenting inbound link popularity. Pick one canonical version and stick to it.Sun, 11 Aug 2013 00:30:17 GMTBasic SEOhtaccessSEO coursewwwmetricspot